Migrating from any Magento 1.x version or another ecommerce platform to Magento 2 (Adobe Commerce) could be one of the best decisions you make for your business. However, the process of SEO Magento website migrations is exhaustive and challenging.
Leave it in the hands of our experts and rest assured that you will get the same store with a range of updates without losing any data, which means keeping your site rankings.
Magento migration offers advanced security features, faster performance, personalized experiences, and innovative administrator and customer experience capabilities. Magento SEO is a crucial part of the migration process, so it’s important that it is handled efficiently and effectively. Our Magento 2 migration services include:
Magento 1 to Magento 2 Migration
Migration from Magento 1 to Magento 2 lets you leverage the platform’s latest improvements and go to market faster with negligible downtime. Our experts can move all crucial data from custom code to third-party extensions quickly.
Magento Open Source to Commerce
Migration from Magento Open Source to Commerce or Commerce Cloud requires the same amount of work as migration from Magento 1 to Magento 2. Our experts have practical experience with both versions, enabling them to offer you fast and safe migration.
Cross-platform Migration
Our SEO Magento experts can assist you with migration from a third-party ecommerce platform to Magento 2. They also provide post-migration support for easier onboarding.
Our process of SEO for Magento migration includes the following main steps:
Our Magento SEO experts start by planning your migration strategy, ensuring our team as well as project stakeholders know what to expect. This step includes project specifications, data-related details, and a project roadmap.
The second major step of the process of migration to Magento 2 involves installing the project on a test server. Once that has been done, we will migrate product attributes and categories. During this time, we will monitor how Magento 2 responds to your site theme and products, preventing downtime for your existing website.
When our SEO Magento experts are satisfied with the performance of the test site, we will migrate your Magento 1 theme to Magento 2 if you have requested migration from Magento 1 to Magento 2. As Magento 1 themes are not compatible with Magento 2, our team will make the appropriate adjustments to the custom code. If you’re migrating from another ecommerce platform, our team will work to ensure that your theme carries over to your new Magento 2 platform.
The last main step in the Magento migration process sees our team migrate old extensions. If any of them are not compatible with Magento 2, our experts will replace them with new extensions.
The most important aspect of Magento SEO migration takes place in the first step of the process. This includes ensuring that all your existing site elements are accounted for. In doing this, our experts create a record of all those elements before migrating your site to the new platform. The site elements our team considers include:
Analytics data: Our SEO for Magento experts save as much as a year’s worth of Analytics data such as all URLs which generate traffic. This is to create a record of URLs and comparison data in case Analytics is damaged or lost during the migration.
Backlinks: Our experts will take account of all your existing site’s backlinks using Ahrefs or a similar tool.
Google Analytics code: Our SEO in Magento team will take note of the correct Google Analytics code and its implementation type.
Google Search Console data: Our team will obtain crawl data as well as ranking data from Google Search Console data before and after your site’s SEO Magento migration.
Keyword rankings: Our experts will use Ahrefs, Semrush, or a similar tool to identify previous and existing ranking keywords before your Magento 2 migration.
Redirects: Our team will implement a ‘wild card’ redirect to account for strange parameter URLs. The ‘wild card’ redirect will comb your existing site for query strings and redirects to one static link, which typically is your new Magento homepage. They will then create a redirect map.
Site audit results: Our SEO with Magento team will look for short, long, or missing main headers (H1s) and metatags, 301 redirect chains, duplicate content pages, and 404 errors by auditing your old site. They will fix those issues on your new site to stabilize and increase traffic when you make your Shopify Magento migration.
URLs: Our team will take account of all your old site’s URLs and, together with you, will identify those that must be moved to your new site. We will consult all Analytics and backlinks data to account for all URLs, most importantly those which generate organic traffic. We will also check for weird URLs such as search results and parameters in the Analytics data, and we will ensure they are redirected properly.
XML: We will submit your old XML sitemap to Google Search Console. The old XML sitemap contains all the URLs you want moved to your new site as well as redirect chains.
We will make as few changes to your site’s content and design during your migration Magento 2 to prevent Google from reindexing your site, which could result in a decrease in organic traffic to your new site and a change in your current rankings. This is especially of concern if Google crawled your old site, as any changes to anything from site architecture to text and images on pages will be picked up by the search engine.
We will mirror as much of your old site’s structure as possible, including non-primary pages and all categories. We also will review how dynamic pages, such as search and filter pages, are handled as well as pagination regarding how you want those pages on your Magento site to be crawled and indexed. Doing this will make it easier for our SEO Magento experts to identify the causes of any SEO fluctuations.
Safeguard your SEO efforts when transferring your store from Shopify to Magento
Seamlessly migrate your WooCommerce store to Magento without losing any SEO rankings.
Migrate from OpenCart to Magento while ensuring that your SEO is not compromised.
Preserve your SEO rankings when transferring your BigCommerce store to Magento.
Migrate from SalesForce to Magento and maintain your SEO performance.
Customized migration solutions to ensure that your SEO is not compromised.
Check Google Analytics: We will ensure Google Analytics is configured properly and that it picks up traffic on your new site.
Crawl your old/test site: We will double-check that all issues from your old site or the test site have been resolved.
Crawl old URLs: We will check that everything redirects to your new site properly by crawling the old URLs in your redirect map.
Set up a Google Search Console domain: We will set up your new domain in Google Search Console and submit the XML sitemap.
Compare Analytics data: We will compare Analytics data, comparing and contrasting organic traffic and revenue numbers for two weeks, one month, and two months after your SEO Magento migration.
Check Google Search Console weekly: We will check Google Search Console weekly for craw stats and errors such as sitemap submission issues after the migration.
There are several good reasons why you should consider Magento 2 migration. Most ecommerce developers prefer Magento 2 for better site performance and a more efficient competitor edge, which could lead to increased profits.
You can use Magento 2 commerce and its advanced features to your advantage by targeting potential customers effectively. The platform offers industry-leading search functionality, which can boost conversion rates and offer faster sales with fewer bounce rates, especially among customers who know what they want. When customers are involved with your brand, automated product up-sales rules and smart cross-sell could increase your AOV.
Lastly, if you have a Magento 1 site, you should know that software support for that version has ended, and most merchants have already opted for migration from Magento 1 to Magento 2, as it offers advanced built-in features and is easier to maintain and support.
