Salesforce Commerce Cloud is one of the best ecommerce platforms for mid-tier retailers and large brands with international SEO campaigns. Given that the platform receives more than half a billion monthly shopper visits from around the world and offers flexibility in terms of administration and site management, replatforming to Salesforce makes sense. Find out how we can help with SFCC SEO migration.
Introduction to SFCC Migrations
Commerce Cloud customer site analysis found that organic searches are responsible for the majority of site traffic, conversions, and sales. Almost 40% of online shoppers start their product searches using a search engine such as Google, so without an effective SEO strategy, your ecommerce site is invisible to a significant number of potential customers, something you’re undoubtedly aware of.
SFCC SEO migration is an essential aspect of the replatforming process, as the loss or clearance of your SEO would result in the loss of your site’s rankings. If that happens, you will need to start rebuilding your SEO from scratch. Migrating your SEO to Salesforce can be a daunting prospect, which is where our demandware SEO consultants come in. We will manage your SEO migration to the platform efficiently and effectively, helping you to build an optimal SEO strategy with Salesforce’s many tools and helping search engines crawl and index your site for better rankings in the process.
As a result, you can expect traffic growth, new clicks and site visits, improved conversion, SEO-friendly URLs, the targeting of shoppers who are actively searching for products, custom URLs that define product descriptions, attributes, or geography, leveraging of canonical tagging, boosted ROI, organic new customer acquisition without additional investment, improved page rankings, imported XML files for SEO tags, increased brand presence, customized URL mapping and redirect sites, mapping rules and 301/302 redirects to predefined locations, and import batch SEO tagging of categories, descriptions, keywords, products, titles, and URLs with an XML spreadsheet upload.
During your SFCC SEO migration, our demandware SEO experts also will create unique metadata tags, leverage a rule engine built into the platform’s Business Manager, and leverage other SEO tools such as customizable 404 pages, custom robots.txt files, configurable image alt tags, character replacement, and optimized images with Digital Imaging Service (DIS), among others.
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Our Migration Process
Our demandware SEO migration process focuses on ensuring all site elements are accounted for. We take note of all your old website’s details, creating a record of them before making the move to your new Salesforce platform. The elements included in this process are Analytics data, backlinks, Google Analytics code, Google Search Console data, keyword rankings, redirects, site audit results, URLs, and the XML sitemap.
We will configure all your site’s URLs within the Salesforce platform for SEO friendliness, which offers automatic implementation of 301 redirects. We will also manage catalog URLs using locale mapping, character replacement settings, white-space, and other key functions. In addition, we will manage category and pipeline URLs as well as URL conflicts.
We will generate and manage metadata and metatag content for your Salesforce homepage, product pages, content pages, and custom pages and pipelines. Our SFCC SEO migration process also includes creating tag rules for your homepage, products, categories, folders, content assets, page titles, and meta name and property tags in the platform’s Business Manager. We will assign meta tag rules to either your whole catalogue or to specific categories, which offers you full control for leverage existing dynamic and static content.
Our demandware SEO consultants will optimize the images on your Salesforce site for search using alternative text (alt text). This makes it possible for screen readers to provide context such as the appearance and function of an image to visually impaired users, and to provide context to search engines.
Our demandware SEO experts will submit your old site’s XML sitemap to Google Search Console for enhanced crawlability. We will also utilize your sitemaps for your hreflang requirements, which allows you to connect your sites, reduce cannibalization potential, improve your global visibility, and target specific markets.
If there are any site pages that search engine robots should not crawl, we will use the robots.txt file to indicate this by using the ‘disallow’ directive. In addition, we will create URL redirects for pages you want to retire or if you want to create short ‘vanity’ URLs for uses such as print advertising.
By setting up source and destinations as object type (such as category or product) and ID rather than URL path, we will help prevent errors, enable invalid destination identification, and reduce redirect loops. Beyond this, we will find invalid URL redirects and remove or replace them.
Section No. 1
During Your Demandware SEO Migration
Section No. 1
After Your SFCC SEO Migration
See To Believe
Platform Migrations We Can Help With
Magento to SalesForce
Seamlessly migrate your Magento store to SalesForce while preserving your SEO performance.
WooCommerce to SalesForce
Ensure a smooth transition from WooCommerce to SalesForce without compromising your SEO.
OpenCart to SalesForce
Migrate your OpenCart store to SalesForce while ensuring that your SEO is not compromised.
BigCommerce to SalesForce
Transfer your store from BigCommerce to SalesForce without losing your SEO rankings.
Shopify to SalesForce
Migrate your Shopify store to SalesForce without losing your hard-earned SEO rankings.
Customized migration solutions to ensure that your SEO is not compromised.