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Salesforce SEO Migrations

Salesforce Commerce Cloud is one of the best ecommerce platforms for mid-tier retailers and large brands with international SEO campaigns. Given that the platform receives more than half a billion monthly shopper visits from around the world and offers flexibility in terms of administration and site management, replatforming to Salesforce makes sense. Find out how we can help with SFCC SEO migration.

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Introduction to SFCC Migrations

Commerce Cloud customer site analysis found that organic searches are responsible for the majority of site traffic, conversions, and sales. Almost 40% of online shoppers start their product searches using a search engine such as Google, so without an effective SEO strategy, your ecommerce site is invisible to a significant number of potential customers, something you’re undoubtedly aware of.

SFCC SEO migration is an essential aspect of the replatforming process, as the loss or clearance of your SEO would result in the loss of your site’s rankings. If that happens, you will need to start rebuilding your SEO from scratch. Migrating your SEO to Salesforce can be a daunting prospect, which is where our demandware SEO consultants come in. We will manage your SEO migration to the platform efficiently and effectively, helping you to build an optimal SEO strategy with Salesforce’s many tools and helping search engines crawl and index your site for better rankings in the process.

As a result, you can expect traffic growth, new clicks and site visits, improved conversion, SEO-friendly URLs, the targeting of shoppers who are actively searching for products, custom URLs that define product descriptions, attributes, or geography, leveraging of canonical tagging, boosted ROI, organic new customer acquisition without additional investment, improved page rankings, imported XML files for SEO tags, increased brand presence, customized URL mapping and redirect sites, mapping rules and 301/302 redirects to predefined locations, and import batch SEO tagging of categories, descriptions, keywords, products, titles, and URLs with an XML spreadsheet upload.

During your SFCC SEO migration, our demandware SEO experts also will create unique metadata tags, leverage a rule engine built into the platform’s Business Manager, and leverage other SEO tools such as customizable 404 pages, custom robots.txt files, configurable image alt tags, character replacement, and optimized images with Digital Imaging Service (DIS), among others.

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Our Migration Process

Our demandware SEO migration process focuses on ensuring all site elements are accounted for. We take note of all your old website’s details, creating a record of them before making the move to your new Salesforce platform. The elements included in this process are Analytics data, backlinks, Google Analytics code, Google Search Console data, keyword rankings, redirects, site audit results, URLs, and the XML sitemap.

Configure your SFCC URLs effectively

We will configure all your site’s URLs within the Salesforce platform for SEO friendliness, which offers automatic implementation of 301 redirects. We will also manage catalog URLs using locale mapping, character replacement settings, white-space, and other key functions. In addition, we will manage category and pipeline URLs as well as URL conflicts.

Implement metadata best practices

We will generate and manage metadata and metatag content for your Salesforce homepage, product pages, content pages, and custom pages and pipelines. Our SFCC SEO migration process also includes creating tag rules for your homepage, products, categories, folders, content assets, page titles, and meta name and property tags in the platform’s Business Manager. We will assign meta tag rules to either your whole catalogue or to specific categories, which offers you full control for leverage existing dynamic and static content.

Optimize images for search in Salesforce

Our demandware SEO consultants will optimize the images on your Salesforce site for search using alternative text (alt text). This makes it possible for screen readers to provide context such as the appearance and function of an image to visually impaired users, and to provide context to search engines.

Enhance crawlability

Our demandware SEO experts will submit your old site’s XML sitemap to Google Search Console for enhanced crawlability. We will also utilize your sitemaps for your hreflang requirements, which allows you to connect your sites, reduce cannibalization potential, improve your global visibility, and target specific markets.

If there are any site pages that search engine robots should not crawl, we will use the robots.txt file to indicate this by using the ‘disallow’ directive. In addition, we will create URL redirects for pages you want to retire or if you want to create short ‘vanity’ URLs for uses such as print advertising.

By setting up source and destinations as object type (such as category or product) and ID rather than URL path, we will help prevent errors, enable invalid destination identification, and reduce redirect loops. Beyond this, we will find invalid URL redirects and remove or replace them.

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During Your Demandware SEO Migration

With most of the work involved in your demandware SEO migration being done in the preliminary stages, there isn’t a significant amount to do during the actual migration to Salesforce. During this time, we will create a test site and ensure that we minimize on-page changes.

Test site creation: The test site will replicate the look of your platform on Salesforce, enabling us to identify actual and potential issues prior to the migration. The test site will enable us to fix site audit issues that were flagged during your old site’s audit, and to ensure your new site’s design, layout, and features conform to SEO best practices. We will optimize keywords, implement breadcrumbs, make sure text isn’t overwhelmed by unreadable code, and tag and size images appropriately.

Minimize on-page changes: We will make as few on-page changes as possible. If Google crawled your old site, the search engine will recognize major changes to your site architecture, text, images, and more. This could lead to your site being reindexed, which could cause a decrease in organic traffic to your new platform. By keeping your new platform as similar as possible to your old site when replatforming, your current rankings shouldn’t change. This will also make it easier to identify SEO fluctuation causes.

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After Your SFCC SEO Migration

We will continue with SFCC SEO migration work after migrating your site to the Salesforce platform. First, we make sure nothing broke during the migration. Second, we will make SEO tweaks to ensure search engines can crawl your new website.

In addition, our demandware SEO experts will check Google Analytics for proper configuration and to make sure tags fire correctly, crawl old URLs to ensure proper redirection, crawl your Salesforce platform to ensure all issues from your old site or test site are resolved, set up a Google Search Console domain and submit the XML sitemap, check Google Search Console for crawl stats, sitemap submission issues, and other errors on a weekly basis, and compare organic traffic and revenue numbers using Analytics data regularly.

See To Believe

Platform Migrations We Can Help With

Magento to SalesForce

Seamlessly migrate your Magento store to SalesForce while preserving your SEO performance.

WooCommerce to SalesForce

Ensure a smooth transition from WooCommerce to SalesForce without compromising your SEO.

OpenCart to SalesForce

Migrate your OpenCart store to SalesForce while ensuring that your SEO is not compromised.

BigCommerce to SalesForce

Transfer your store from BigCommerce to SalesForce without losing your SEO rankings.

Shopify to SalesForce

Migrate your Shopify store to SalesForce without losing your hard-earned SEO rankings.

Bespoke Migrations

Customized migration solutions to ensure that your SEO is not compromised.

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Why Migrate To Salesforce?

There are numerous good reasons to consider SFCC SEO migration. As mentioned above, the platform receives more than half a billion monthly shopper visits from around the world. Beyond this, the cloud-based ecommerce platform has grown in popularity among major brand online retailers such as Adidas, Fossil, and GameStop.


In terms of demandware SEO, the platform differentiates itself from other CMS platforms such as Magento and Shopify with its easily customized functions and lack of limitations you would find in those out-of-the-box options. Configured correctly, Salesforce offers short lead times, and it does not require development resources for maintenance, which is ideal for SMBs without in-house development teams.


If you are ready to migrate to Salesforce or you have any questions about SEO for demandware, contact our experienced demandware SEO consultants.